 |
At the request of one of the world's largest business information providers, in just one year our system independently profiled over 50 million companies and over 60 million individuals from more than 14 million corporate web sites. The process was entirely automated, with no manual intervention used to identify, extract, process or present the information. Sources targeted included corporate websites and other relevant publicly available web sources. Beyond simple contact information, we were able to build "deep-bios" for executives, including employment history, education, licenses, awards, publications and more.
As a result, this customer was able to move to a new level in terms of reach, data relevancy, accuracy and time-to-market, achieving "Pure Intelligence" at a much lower cost than would have been required using manual methods.
|
 |
For a website targeted at automobile buyers, we carried out a project designed to assess the structure of the automobile market and to distill consumer perceptions regarding individual automobile brands and models. To perform this analysis, we first aggregated millions of message board entries, and then performed deep semantic analysis on each message. Finally, we identified connections between messages within the same thread, and drew conclusions based on the sentiments expressed.
As a result, this company has access to practical, otherwise-unavailable information that will help it improve its services. In other words, we have helped them translate the Internet into Pure Intelligence.
|
 |
For a major pharmaceutical company, we analyzed user forums with the goal of understanding consumer experiences and perceptions regarding a number of brands of diabetes drugs. The data was collected from a broad range of web-based industry forums.
To help the customer attain a much better understanding of its market, we analyzed the "general" market sentiment regarding each drug. In addition, we mapped consumer perception as to the pros and cons of each drug, including direct comparisons between the drugs in the "basket" and the side effects experienced with each drug.
This "Pure Intelligence" is helping the company to fine-tune its marketing campaigns and consumer-oriented literature.
|
